{"id":1312,"date":"2023-01-04T16:07:32","date_gmt":"2023-01-04T16:07:32","guid":{"rendered":"https:\/\/www.wru.com.mx\/business-strategy\/"},"modified":"2023-10-07T00:21:06","modified_gmt":"2023-10-07T00:21:06","slug":"business-strategy","status":"publish","type":"page","link":"https:\/\/www.wru.com.mx\/en\/business-strategy\/","title":{"rendered":"Business Strategy"},"content":{"rendered":"\t\t
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BUSINESS STRATEGY<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We analyze your business with a 360 vision to develop real and attainable business goals through a punctual, executable, and tangible workplan in both short and long term according to your budget and needs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tDigital Diagnosis<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Throughout your business’ needs, KPIs and environment benchmark we provide a communication strategic breakdown.<\/p>

With these 3 elements we define the channels, platforms and strategic tactics related to the communication and brand forecast to create a tailor-made workplan which include short, medium and long term objectives, communication cornerstones, its voice and way to speak to their customers, and market niches to expand its voice.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tDigital Marketing Plan<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

We develop your digital marketing plan by implementing KPIs, metrics and specific tactics in line with your business goals, including experts on the agency service units: IT, social strategy, content, branding and brand development, PR and media buy.<\/p>

We map an annual plan with milestones, seasons and constant deliverables with a efficient compliance with the commitments adopted.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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We create a digital investment plan according to your budget and goals.<\/p>\n

We guide you to maximize the resources available to strengthen your brand’s value, from 3rd-party management, traditional and media dealings and buy, campaign optimization and deployment over specific tactics.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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We audit your brand’s current status to set it up according the best digital practices available, from brand standardization to dashboard professionalization; voice and way with your customers.<\/p>

We determine your business’ positioning and engagement through a smart resource management in line with your Marketing Plan.<\/p>

Likewise, we analyze your current marketing and communication efforts implementation to enrichen it meanwhile we fine-tune your processes.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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For us; you’re not just a number. We’re your partner.<\/p>\n

We transform your digital team with an efficient team and time management. Working with us means you’ll always have a Commercial Director with more than 5 years of experience and<\/p>\n

you’ll have all our service areas available, even if they’re not part of your workplan.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\tEstrategia de Relaciones P\u00fablicas<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

A trav\u00e9s de un an\u00e1lisis situacional de tu marca, localizamos las caracter\u00edsticas e hitos que pueden ser atractivos para los medios masivos.<\/p>

Dise\u00f1amos un plan de trabajo que considera tanto la creaci\u00f3n de contenido de valor, como entrevistas, menciones org\u00e1nicas y esfuerzos puntuales para la ampliaci\u00f3n de voz de tu negocio.<\/p>

Este plan contempla tambi\u00e9n sumar a aliados medi\u00e1ticos o de alta influencia, as\u00ed como negociaciones para la colocaci\u00f3n de menciones en la pasarela tradicional, su cobertura digital y convocatorias de prensa, entre otros.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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Desarrollamos tu plan de marketing digital con la implementaci\u00f3n de KPI\u2019s, m\u00e9tricas y t\u00e1cticas espec\u00edficas alineado a tus objetivos de negocio; incluyendo a expertos en las \u00e1reas de servicio de la agencia: Implementaci\u00f3n tecnol\u00f3gica, estrategia social, contenido, branding y desarrollo de marca; relaciones p\u00fablicas y pasarela medi\u00e1tica.<\/p>

Mapeamos un plan anual con hitos, temporalidades y entregables peri\u00f3dicos para el cumplimiento puntual de compromisos.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\tViabilidad Financiera<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Creamos un plan de inversi\u00f3n digital de acuerdo a tu presupuesto y objetivos.<\/p>

Te guiamos para maximizar tus recursos para solidificar el valor de tu marca, desde la gesti\u00f3n tercerizada de plataformas, negociaci\u00f3n con medios tradicionales y digitales, aprovechamiento de campa\u00f1as y etapas de activaci\u00f3n sobre t\u00e1cticas espec\u00edficas.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\tAdministraci\u00f3n Digital de Negocios<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Auditamos la situaci\u00f3n actual de tu marca para adecuarla a las mejores pr\u00e1cticas en el \u00e1mbito digital; desde la unificaci\u00f3n de imagen hasta la profesionalizaci\u00f3n de plataformas, tono y manera.<\/p>

Determinamos el posicionamiento y engagement de tu negocio con una administraci\u00f3n inteligente de recursos y de acuerdo con el alcance proyectado en el Plan de Marketing.<\/p>

De la misma forma, analizamos tu implementaci\u00f3n actual de esfuerzos de marketing y comunicaci\u00f3n para complementarla, a la vez que afinamos procesos para una ejecuci\u00f3n inmediata.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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Para nosotros no eres un cliente m\u00e1s; eres nuestro socio comercial.<\/p>

Nos transformamos en tu departamento digital con una gesti\u00f3n de equipo y tiempo eficientes. A la cabeza de tu proyecto, siempre tendr\u00e1s un director comercial con un m\u00ednimo de 5 a\u00f1os de experiencia.<\/p>

El acceso a las \u00e1reas comerciales con las que contamos, aunque no sean parte de tu plan de trabajo, est\u00e1n disponibles para asesor\u00eda.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

BUSINESS STRATEGY We analyze your business with a 360 vision to develop real and attainable business goals through a punctual, executable, and tangible workplan in both short and long term according to your budget and needs. Digital Diagnosis Throughout your business’ needs, KPIs and environment benchmark we provide a communication strategic breakdown. With these 3 […]<\/p>\n","protected":false},"author":2,"featured_media":2770,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-1312","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.wru.com.mx\/en\/wp-json\/wp\/v2\/pages\/1312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wru.com.mx\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.wru.com.mx\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.wru.com.mx\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wru.com.mx\/en\/wp-json\/wp\/v2\/comments?post=1312"}],"version-history":[{"count":10,"href":"https:\/\/www.wru.com.mx\/en\/wp-json\/wp\/v2\/pages\/1312\/revisions"}],"predecessor-version":[{"id":3343,"href":"https:\/\/www.wru.com.mx\/en\/wp-json\/wp\/v2\/pages\/1312\/revisions\/3343"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wru.com.mx\/en\/wp-json\/wp\/v2\/media\/2770"}],"wp:attachment":[{"href":"https:\/\/www.wru.com.mx\/en\/wp-json\/wp\/v2\/media?parent=1312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}