{"id":4174,"date":"2023-06-07T16:32:37","date_gmt":"2023-06-07T16:32:37","guid":{"rendered":"https:\/\/www.wru.com.mx\/estrategia-de-redes-sociais\/"},"modified":"2026-07-23T20:11:47","modified_gmt":"2026-07-23T20:11:47","slug":"estrategia-de-redes-sociais","status":"publish","type":"page","link":"https:\/\/www.wru.com.mx\/pt-br\/estrategia-de-redes-sociais\/","title":{"rendered":"Estrat\u00e9gia de redes sociais"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4174\" class=\"elementor elementor-4174 elementor-2384\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45058412 elementor-section-items-stretch elementor-section-content-middle elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-invisible\" data-id=\"45058412\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;pulse&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:3.5,&quot;sizes&quot;:[]},&quot;background_motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4.9,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;background_motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6794277a\" data-id=\"6794277a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c8ba039 elementor-widget elementor-widget-heading\" data-id=\"4c8ba039\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">ESTRAT\u00c9GIA DE M\u00cdDIAS SOCIAIS<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73a8b112 elementor-widget elementor-widget-text-editor\" data-id=\"73a8b112\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Somos o seu ponto de contato estrat\u00e9gico com as plataformas de redes sociais, o acompanhamento e o di\u00e1logo com as comunidades e os aplicativos mais procurados no mercado digital.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6601a2ad\" data-id=\"6601a2ad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a31d51c elementor-widget elementor-widget-image\" data-id=\"3a31d51c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/www.wru.com.mx\/wp-content\/uploads\/2023\/09\/Icono_Social_Media-768x768.png\" class=\"attachment-medium_large size-medium_large wp-image-3095\" alt=\"\" srcset=\"https:\/\/www.wru.com.mx\/wp-content\/uploads\/2023\/09\/Icono_Social_Media-768x768.png 768w, https:\/\/www.wru.com.mx\/wp-content\/uploads\/2023\/09\/Icono_Social_Media-300x300.png 300w, https:\/\/www.wru.com.mx\/wp-content\/uploads\/2023\/09\/Icono_Social_Media-150x150.png 150w, https:\/\/www.wru.com.mx\/wp-content\/uploads\/2023\/09\/Icono_Social_Media.png 800w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-499c09a5 elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"499c09a5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;slideInUp&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7aa9391f\" data-id=\"7aa9391f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b8da4c2 e-con-full e-flex e-con e-parent\" data-id=\"4b8da4c2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e475642 elementor-widget elementor-widget-spacer\" data-id=\"2e475642\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c096839 elementor-widget elementor-widget-toggle\" data-id=\"1c096839\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4701\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-4701\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Gest\u00e3o Social<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-4701\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-4701\"><p>Cuidamos da sua gest\u00e3o nas redes sociais por meio de uma estrat\u00e9gia espec\u00edfica, alinhada aos interesses e ao comportamento dos usu\u00e1rios nessas plataformas; criando, assim, uma narrativa precisa para cada rede social.<\/p>\n<p>Esse servi\u00e7o inclui a cria\u00e7\u00e3o de uma identidade de marca adequada, o desenvolvimento de conte\u00fados impactantes, que agreguem valor e promovam intera\u00e7\u00e3o; a integra\u00e7\u00e3o desses conte\u00fados em um plano de gest\u00e3o com 4 semanas de anteced\u00eancia, o agendamento e a programa\u00e7\u00e3o de acordo com os h\u00e1bitos de consumo e o atendimento imediato \u00e0 sua comunidade.<\/p>\n<p>A gest\u00e3o de comunidades inclui um relat\u00f3rio sobre escuta, monitoramento, descobertas e ajustes de acordo com as tend\u00eancias.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4702\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-4702\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Preven\u00e7\u00e3o e Controle de Crises<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-4702\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-4702\"><p>Em parceria com os departamentos de Estrat\u00e9gia Digital e Rela\u00e7\u00f5es P\u00fablicas, a gente identifica, por meio de an\u00e1lises internas e externas do seu neg\u00f3cio, os pontos que podem gerar coment\u00e1rios negativos e gerar crises, para assim desenvolver planos de preven\u00e7\u00e3o e controle.<\/p>\n<p>Ao mesmo tempo, criamos manuais de a\u00e7\u00e3o com fluxos e processos espec\u00edficos para plataformas digitais, com base na an\u00e1lise do seu neg\u00f3cio e do seu ambiente.<\/p>\n<p>A gente v\u00ea o Manual de Crise como um documento din\u00e2mico e que precisa ser atualizado constantemente; nele, a gente inclui comunicados j\u00e1 prontos para o p\u00fablico-alvo e\/ou a m\u00eddia de massa.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4703\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-4703\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Marketing Digital<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-4703\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-4703\"><p>A gente te ajuda a implementar pr\u00e1ticas eficientes de e-commerce, tanto pr\u00f3prias quanto terceirizadas; desde a gest\u00e3o de marketplaces j\u00e1 consolidados, como a Amazon ou o Mercado Livre, at\u00e9 lojas pr\u00f3prias.<\/p>\n<p>Na gest\u00e3o, podemos incluir o envio e manuseio de produtos altamente personalizados para fidelizar os clientes, bem como a implementa\u00e7\u00e3o adequada da oferta e demanda do seu produto no mercado.<\/p>\n<p>A estrat\u00e9gia de gest\u00e3o do e-commerce pode ser aplicada \u00e0s plataformas de gest\u00e3o de redes sociais; assim como a cria\u00e7\u00e3o de t\u00e1ticas estrat\u00e9gicas para a avalia\u00e7\u00e3o de terceiros.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4704\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-4704\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Promo\u00e7\u00f5es<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-4704\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-4704\"><p>Identificamos e aproveitamos ao m\u00e1ximo os picos de demanda do seu produto ou servi\u00e7o, bem como seu ciclo de vida; n\u00e3o s\u00f3 levando em conta a experi\u00eancia da sua empresa, mas tamb\u00e9m integrando novas necessidades que surgem em nichos de consumo emergentes.<\/p>\n<p>Aperfei\u00e7oamos nosso di\u00e1logo para identificar rapidamente os grupos-alvo em potencial, combinando isso com esfor\u00e7os de engajamento e branding de acordo com as tend\u00eancias.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ESTRAT\u00c9GIA DE M\u00cdDIAS SOCIAIS Somos o seu ponto de contato estrat\u00e9gico com as plataformas de redes sociais, o acompanhamento e o di\u00e1logo com as comunidades e os aplicativos mais procurados no mercado digital. Gest\u00e3o Social Cuidamos da sua gest\u00e3o nas redes sociais por meio de uma estrat\u00e9gia espec\u00edfica, alinhada aos interesses e ao comportamento dos [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4175,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-4174","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.wru.com.mx\/pt-br\/wp-json\/wp\/v2\/pages\/4174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wru.com.mx\/pt-br\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.wru.com.mx\/pt-br\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.wru.com.mx\/pt-br\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wru.com.mx\/pt-br\/wp-json\/wp\/v2\/comments?post=4174"}],"version-history":[{"count":1,"href":"https:\/\/www.wru.com.mx\/pt-br\/wp-json\/wp\/v2\/pages\/4174\/revisions"}],"predecessor-version":[{"id":4176,"href":"https:\/\/www.wru.com.mx\/pt-br\/wp-json\/wp\/v2\/pages\/4174\/revisions\/4176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wru.com.mx\/pt-br\/wp-json\/wp\/v2\/media\/4175"}],"wp:attachment":[{"href":"https:\/\/www.wru.com.mx\/pt-br\/wp-json\/wp\/v2\/media?parent=4174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}