Analysis
Don’t Get Fooled by Likes: These Metrics Tell You the Truth
Who doesn’t love seeing a post rack up likes? It feels good, almost like proof that you’re killing it. But here’s the catch: likes can
Agencies are subject to constant changes, as our work material is alive, receptive, and changing to consumer behavior. In this space you can read and comment on relevant issues in the life of agencies and brands.
Who doesn’t love seeing a post rack up likes? It feels good, almost like proof that you’re killing it. But here’s the catch: likes can
Fewer posts, stronger connections Everyone’s chasing the algorithm these days but where is it really taking us?Posting daily, uploading Reels, following trends… as if visibility
“I’m not a TikTok person.”“I don’t want to dance or do cringey lip syncs.”“That app is for kids.”Yep, we’ve heard it all. And maybe you’re
In the digital world, your feed is everything it’s your business card. Before someone reads your bio or checks your prices, they’ve already made an
How many times have you felt someone was trying to sell you something, and your first instinct was to walk away? That happens because people
If your brand is getting fewer interactions on social media than that muted family group chat, let me tell you—it might not be the algorithm,
Josué González holds a degree in Social Psychology Josué has a strong curiosity for creativity and brand concepts. This passion has led him to develop expertise in content architecture, combining his background in psychology with the strategic creation of campaigns and communication.
At WRU, he has served as Social Strategy Director since 2021, implementing tactics that not only connect with audiences but also deliver on our clients’ objectives.
His approach blends analysis, storytelling, and strategy, balancing creativity and intuition to generate content that delivers tangible value.