As agencies, we’re not strangers to the industry’s constant changes because of our field of knowledge. Communications itself is alive, receptive and evolving accordingly to the consumer active behavior. This blog has the purpose to allow brand managers or colleagues to read and comment about relevant subjects to this matter.
Managing a digital ad budget is not the same as doing digital marketing. It’s one thing to spend money on ads, but it’s quite another
Everyone wants more clients. Nobody wants more drama. Yet most of the time, the two come together: more clients = more emails, more confusion, more
A soulless strategy doesn’t sell: Why your brand needs purpose Your brand is already online. You’ve got a website, social media presence, and you’re investing
Everyone wants more clients. Nobody wants more drama. Yet most of the time, the two come together: more clients = more emails, more confusion, more
Fewer posts, stronger connections Everyone’s chasing the algorithm these days but where is it really taking us?Posting daily, uploading Reels, following trends… as if visibility
“I’m not a TikTok person.”“I don’t want to dance or do cringey lip syncs.”“That app is for kids.”Yep, we’ve heard it all. And maybe you’re
Josué González holds a bachelor’s degree in social psychology. He has a deep curiosity about creativity and branding concepts; this has led him to develop skills in content architecture, where he combines his knowledge of psychology with strategic campaign development and communication.
At WRU, he has served as Director of Social Strategy since 2021, where he has implemented tactics that not only connect with the audience but also meet the objectives of our client portfolio.
His approach combines analysis, storytelling, and strategy, balancing creativity and intuition to create content that adds tangible value.
