As agencies, we’re not strangers to the industry’s constant changes because of our field of knowledge. Communications itself is alive, receptive and evolving accordingly to the consumer active behavior. This blog has the purpose to allow brand managers or colleagues to read and comment about relevant subjects to this matter.
Brands are increasingly realizing that it is no longer enough to simply showcase a product or explain a service. What matters is creating something around
Keep your agency running at the pace of your business needs One of the biggest challenges in the creative industry isn’t finding clients, it’s maintaining
Managing a digital ad budget is not the same as doing digital marketing. It’s one thing to spend money on ads, but it’s quite another
From Manga to Brand Manual: Pop Culture as Visual Inspiration In the world of design, inspiration can come from anywhere. But there is one source
Everyone wants more clients. Nobody wants more drama. Yet most of the time, the two come together: more clients = more emails, more confusion, more
A soulless strategy doesn’t sell: Why your brand needs purpose Your brand is already online. You’ve got a website, social media presence, and you’re investing
Josué González holds a bachelor’s degree in social psychology. He has a deep curiosity about creativity and branding concepts; this has led him to develop skills in content architecture, where he combines his knowledge of psychology with strategic campaign development and communication.
At WRU, he has served as Director of Social Strategy since 2021, where he has implemented tactics that not only connect with the audience but also meet the objectives of our client portfolio.
His approach combines analysis, storytelling, and strategy, balancing creativity and intuition to create content that adds tangible value.
