As agencies, we’re not strangers to the industry’s constant changes because of our field of knowledge. Communications itself is alive, receptive and evolving accordingly to the consumer active behavior. This blog has the purpose to allow brand managers or colleagues to read and comment about relevant subjects to this matter.
Digital marketing has brought a constant transformation in how businesses interact with their customers. Equally, the approach to executing campaigns and strategies have been adapted
The end of the year is one of the most exciting times for social media. Trends change rapidly, and brands that understand them can connect
The last quarter of the year is usually a decisive period for many businesses. As we approach the year-end, the strategic decisions you make now
We often think that achieving great results in marketing requires large budgets and complex campaigns, but that’s not always true. Micro-campaigns are a powerful strategy
Data-driven marketing isn’t just a trend—it’s a necessity. Just like on the International Day for Disaster Risk Reduction, preventing errors is key to achieving success
The last quarter of the year, or Q4, is crucial for closing the financial and strategic year for brands. Consumer trends shift, seasonal campaigns take
Josué González holds a bachelor’s degree in social psychology. He has a deep curiosity about creativity and branding concepts; this has led him to develop skills in content architecture, where he combines his knowledge of psychology with strategic campaign development and communication.
At WRU, he has served as Director of Social Strategy since 2021, where he has implemented tactics that not only connect with the audience but also meet the objectives of our client portfolio.
His approach combines analysis, storytelling, and strategy, balancing creativity and intuition to create content that adds tangible value.
