As agencies, we’re not strangers to the industry’s constant changes because of our field of knowledge. Communications itself is alive, receptive and evolving accordingly to the consumer active behavior. This blog has the purpose to allow brand managers or colleagues to read and comment about relevant subjects to this matter.
Everyone wants more clients. Nobody wants more drama. Yet most of the time, the two come together: more clients = more emails, more confusion, more
Fewer posts, stronger connections Everyone’s chasing the algorithm these days but where is it really taking us?Posting daily, uploading Reels, following trends… as if visibility
“I’m not a TikTok person.”“I don’t want to dance or do cringey lip syncs.”“That app is for kids.”Yep, we’ve heard it all. And maybe you’re
How many times have you felt someone was trying to sell you something, and your first instinct was to walk away? That happens because people
If your brand is getting fewer interactions on social media than that muted family group chat, let me tell you—it might not be the algorithm,
14 Key Lessons from WRU on Our 14-Year Journey Starting a business is a life-changing decision—especially when you begin with zero initial investment. The challenge
Josué González holds a bachelor’s degree in social psychology. He has a deep curiosity about creativity and branding concepts; this has led him to develop skills in content architecture, where he combines his knowledge of psychology with strategic campaign development and communication.
At WRU, he has served as Director of Social Strategy since 2021, where he has implemented tactics that not only connect with the audience but also meet the objectives of our client portfolio.
His approach combines analysis, storytelling, and strategy, balancing creativity and intuition to create content that adds tangible value.
