Insight
Your Brand Says Nothing to Gen Z? Here’s How to Get Their Attention
Gen Z doesn’t hate your brand. They’re just… ignoring it. And that stings. Especially after all the time, effort, branding and strategy you’ve poured into
Agencies are subject to constant changes, as our work material is alive, receptive, and changing to consumer behavior. In this space you can read and comment on relevant issues in the life of agencies and brands.
Gen Z doesn’t hate your brand. They’re just… ignoring it. And that stings. Especially after all the time, effort, branding and strategy you’ve poured into
Brands are increasingly realizing that it is no longer enough to simply showcase a product or explain a service. What matters is creating something around
Try it before you decide For years, free samples have been included with purchases of beauty products, food, household items, and many other categories. They
Keep your agency running at the pace of your business needs One of the biggest challenges in the creative industry isn’t finding clients, it’s maintaining
Managing a digital ad budget is not the same as doing digital marketing. It’s one thing to spend money on ads, but it’s quite another
From Manga to Brand Manual: Pop Culture as Visual Inspiration In the world of design, inspiration can come from anywhere. But there is one source
Josué González holds a bachelor’s degree in social psychology. He has a deep curiosity about creativity and branding concepts; this has led him to develop skills in content architecture, where he combines his knowledge of psychology with strategic campaign development and communication.
At WRU, he has served as Director of Social Strategy since 2021, where he has implemented tactics that not only connect with the audience but also meet the objectives of our client portfolio.
His approach combines analysis, storytelling, and strategy, balancing creativity and intuition to create content that adds tangible value.