At WRU we worked alongside Miniso, their internal marketing team and other agencies in the brand’s general communication strategy.
Our responsibilities were compiled in digital efforts such as social media management, digital Ads strategy and general event logistics for the #minisolovers in Mexico and Colombia. We were part of the #NoSabíaQueLoNecesitaba creative team and the operative team for more than 80 POS openings across the country.
Over the course of 3 years, we worked with METCO for the positioning of its brands Svetia, Azúcar BC, Sweet-0, DB Sugar, Piloncillo and Mascabado through the development of a website with eCommerce, social media management, and the creation of valuable content content such as recipes, tutorials and corporate videos.
Our relationship with METCO continues with the finance department as IT suppliers of their acquisition and internal billing platform.
During our 6-year tenure, we were the marketing extended arm for the company’s internal digital team, creating an empathetic and valuable content for their target and potential customers, doubling the production on a 3-year period.
In WRU we were responsible for the Mexico and LaTam efforts including web and APP development and maintenance, social media management and video content production.
On 2021 we worked with LámparaYa, a panamenian lighting fixtures company that was looking for brand recognition in the Mexican market. 3-month strategy including
social media management, digital Ads and Influencer Marketing tactics with Comedy Central’s stand up comedian Cacho Cantú. Since our first month of service, we delivered a 100% growth on online sales.
La Gusana Ciega is one of the most representative rock bands on the national music scene. As their communication agency, we collaborated for a 7-year period developing their online presence, managing their fanbase interactions, promotion, album launches and tour dates.
Our website allowed the band to enhance their booking needs for national and international tour dates as well as their merch sale.
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