Everyone wants more clients. Nobody wants more drama. Yet most of the time, the two come together: more clients = more emails, more confusion, more delays.
The difference between a smooth relationship and a total mess lies in one key figure: the account manager.
5 Things a Pro Account Manager Does
- Anticipates problems
They don’t wait for the “URGENT” email—they act before issues escalate.
- Manages expectations
If something takes three weeks, they say it up front. No surprises.
- Educates the client
They explain why certain steps matter or why one strategy is more effective (just like in data-driven marketing, where data shows the smartest way forward).
- Defends the team
They protect against endless “quick changes” that drain productivity.
- Measures results
They don’t stop at deliverables—they translate outcomes into real impact.
More Clients, Less Drama
How does an AM actually bring in more clients?
- Happy clients make referrals.
- Fewer frictions mean contracts get renewed.
- Clearer processes allow projects to scale.
In short: an AM isn’t just an administrator—they’re a growth partner.
A Quick Case
Picture this: a project on the verge of collapse due to delays and confusion. An AM steps in, sets weekly check-ins, organizes deliverables, aligns expectations. Suddenly, the client goes from frustrated to satisfied—and recommends another contact.
That’s the difference between surviving and growing.
What If You Don’t Have One?
Without an AM:
- Clients feel unheard.
- Teams drown in confusing tasks.
- Even good projects look chaotic.
With an AM:
- Clients see clarity.
- Problems feel manageable.
- Trust makes them stay longer.
As we explained in hiring an agency in Latam, choosing the right partner makes all the difference. The same logic applies to account management.
Do You Want a Pro AM?
At WRU, account management isn’t just about “handling accounts”—it’s about building relationships that generate business.
That’s why we integrate areas like business strategy and social strategy directly into the AM’s workflow.
And if you want to dive deeper, check out the WRU Podcast, where we share how these same ideas play out in real-world projects.
Conclusion
More clients shouldn’t mean more drama. The secret is clear processes and the right people to run them.
A pro account manager:
- Listens, filters, and organizes.
- Protects both client and team.
- Creates trust that turns into retention and referrals.
Want more clients with zero drama? Reach out via WhatsApp or connect through our contact page. At WRU, our account managers make everything flow.
