Who doesn’t love seeing a post rack up likes? It feels good, almost like proof that you’re killing it. But here’s the catch: likes can
Buen Fin has ended, but the analysis is just beginning. Evaluating the performance of your campaigns is essential to learn and improve. Here, we explain
Josué González holds a degree in Social Psychology Josué has a strong curiosity for creativity and brand concepts. This passion has led him to develop expertise in content architecture, combining his background in psychology with the strategic creation of campaigns and communication.
At WRU, he has served as Social Strategy Director since 2021, implementing tactics that not only connect with audiences but also deliver on our clients’ objectives.
His approach blends analysis, storytelling, and strategy, balancing creativity and intuition to generate content that delivers tangible value.
