Creative
The Truth About Social Media Engagement
If your brand is getting fewer interactions on social media than that muted family group chat, let me tell you—it might not be the algorithm,
August 22, 2025
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If your brand is getting fewer interactions on social media than that muted family group chat, let me tell you—it might not be the algorithm,
The end of the year is one of the most exciting times for social media. Trends change rapidly, and brands that understand them can connect
We often think that achieving great results in marketing requires large budgets and complex campaigns, but that’s not always true. Micro-campaigns are a powerful strategy
Over the past decade, the integration of psychology into marketing teams has gained greater significance, driven by the industry’s need to create multidisciplinary groups that
Josué González holds a degree in Social Psychology Josué has a strong curiosity for creativity and brand concepts. This passion has led him to develop expertise in content architecture, combining his background in psychology with the strategic creation of campaigns and communication.
At WRU, he has served as Social Strategy Director since 2021, implementing tactics that not only connect with audiences but also deliver on our clients’ objectives.
His approach blends analysis, storytelling, and strategy, balancing creativity and intuition to generate content that delivers tangible value.