Gen Z doesn’t hate your brand. They’re just… ignoring it. And that stings. Especially after all the time, effort, branding and strategy you’ve poured into
“I’m not a TikTok person.”“I don’t want to dance or do cringey lip syncs.”“That app is for kids.”Yep, we’ve heard it all. And maybe you’re
Josué González holds a bachelor’s degree in social psychology. He has a deep curiosity about creativity and branding concepts; this has led him to develop skills in content architecture, where he combines his knowledge of psychology with strategic campaign development and communication.
At WRU, he has served as Director of Social Strategy since 2021, where he has implemented tactics that not only connect with the audience but also meet the objectives of our client portfolio.
His approach combines analysis, storytelling, and strategy, balancing creativity and intuition to create content that adds tangible value.
