Data-driven marketing isn’t just a trend—it’s a necessity. Just like on the International Day for Disaster Risk Reduction, preventing errors is key to achieving success
The evolution of communication, the launching of new spaces for interaction, a pandemic, among other reasons, have led social formats to evolve year after year.
Standing out in a digital environment is not an easy task, especially when there are over 6 billion Google searches conducted per day; that’s why
Identify the right moment when relying on an external team becomes necessary for strategic execution
Josué González holds a bachelor’s degree in social psychology. He has a deep curiosity about creativity and branding concepts; this has led him to develop skills in content architecture, where he combines his knowledge of psychology with strategic campaign development and communication.
At WRU, he has served as Director of Social Strategy since 2021, where he has implemented tactics that not only connect with the audience but also meet the objectives of our client portfolio.
His approach combines analysis, storytelling, and strategy, balancing creativity and intuition to create content that adds tangible value.
