Data-Driven Marketing: How to Leverage Your Data to Improve Your Year-End Results
El Poder de los Datos en la Toma de Decisiones

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Data-driven marketing isn’t just a trend—it’s a necessity. Just like on the International Day for Disaster Risk Reduction, preventing errors is key to achieving success in your marketing strategy. Data can help you avoid those “disasters” and make smart decisions to maximize your results.

The Power of Data in Decision-Making

When you use data correctly, you’re not just guessing, you’re accurately predicting. Learn how the information you already have can guide you towards better campaigns.

What Data Should You Be Analyzing for Year-End?

Not all data is equal. Here, I’ll explain which are the most valuable for this season, from conversion rates to customer behavior.

How to Avoid Strategic Mistakes Using Data

Preventing errors is essential, especially at this time of year. With concrete examples, I’ll show you how data can save you from costly decisions.

It’s Time to Apply It to Your Business

Data-driven marketing is your best ally to finish the year strong. Ready to improve your results? Contact WRU and discover how we can help you analyze your data and optimize your campaigns. Follow us on social media or reach out via WhatsApp.

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Josué G. Gómez

Josu

Josué González holds a degree in Social Psychology Josué has a strong curiosity for creativity and brand concepts. This passion has led him to develop expertise in content architecture, combining his background in psychology with the strategic creation of campaigns and communication.

At WRU, he has served as Social Strategy Director since 2021, implementing tactics that not only connect with audiences but also deliver on our clients’ objectives.

His approach blends analysis, storytelling, and strategy, balancing creativity and intuition to generate content that delivers tangible value.