Social Media Trends for the Holiday Season

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The end of the year is one of the most exciting times for social media. Trends change rapidly, and brands that understand them can connect deeply with their audience. Let’s explore the top trends you should consider for your holiday campaign.

Interactive Stories and Augmented Reality

Instagram Stories remain the king of engagement, but brands are leveling up with augmented reality. Are you already using these resources?

Video Content: Short, Impactful, and Viral

TikTok and Reels are setting the trend, but how can you use them strategically?

Halloween Creativity: Campaigns That Make an Impression

With Halloween just around the corner, brands have a unique opportunity to get creative. Campaigns focused on fear, humor, or nostalgia always win.

Let Us Help You

It’s time to prepare your end-of-year campaign! Need help applying these trends to your strategy? At WRU, we’re here to guide you. Contact us via WhatsApp or follow us on our social media for more ideas.

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Roxana Alanís

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Roxana has 20+ years of experience in digital marketing, communication, public relations, and technology project management in the financial, educational, and marketing technology. She’s a pioneer in the Mexican market, leading the implementation of customer service and Social Media listening at UNITEC.


She also led projects at Nacional Financiera, such as coordinating the disaster recovery plan (DRP) for Nafin’s financial systems and developing business continuity and operational stability strategies for financial systems in disaster situations. Additionally, she was involved in projects related to process documentation in the Information Technology Department to obtain the ISO-9000 certification.