Brands are increasingly realizing that it is no longer enough to simply showcase a product or explain a service. What matters is creating something around
Fewer posts, stronger connections Everyone’s chasing the algorithm these days but where is it really taking us?Posting daily, uploading Reels, following trends… as if visibility
If your brand is getting fewer interactions on social media than that muted family group chat, let me tell you—it might not be the algorithm,
The end of the year is one of the most exciting times for social media. Trends change rapidly, and brands that understand them can connect
We often think that achieving great results in marketing requires large budgets and complex campaigns, but that’s not always true. Micro-campaigns are a powerful strategy
Over the past decade, the integration of psychology into marketing teams has gained greater significance, driven by the industry’s need to create multidisciplinary groups that
Josué González holds a bachelor’s degree in social psychology. He has a deep curiosity about creativity and branding concepts; this has led him to develop skills in content architecture, where he combines his knowledge of psychology with strategic campaign development and communication.
At WRU, he has served as Director of Social Strategy since 2021, where he has implemented tactics that not only connect with the audience but also meet the objectives of our client portfolio.
His approach combines analysis, storytelling, and strategy, balancing creativity and intuition to create content that adds tangible value.
