How many times have you felt someone was trying to sell you something, and your first instinct was to walk away? That happens because people
If your brand is getting fewer interactions on social media than that muted family group chat, let me tell you—it might not be the algorithm,
14 Key Lessons from WRU on Our 14-Year Journey Starting a business is a life-changing decision—especially when you begin with zero initial investment. The challenge
Digital marketing has brought a constant transformation in how businesses interact with their customers. Equally, the approach to executing campaigns and strategies have been adapted
Data-driven marketing isn’t just a trend—it’s a necessity. Just like on the International Day for Disaster Risk Reduction, preventing errors is key to achieving success
The evolution of communication, the launching of new spaces for interaction, a pandemic, among other reasons, have led social formats to evolve year after year.
Josué González holds a degree in Social Psychology Josué has a strong curiosity for creativity and brand concepts. This passion has led him to develop expertise in content architecture, combining his background in psychology with the strategic creation of campaigns and communication.
At WRU, he has served as Social Strategy Director since 2021, implementing tactics that not only connect with audiences but also deliver on our clients’ objectives.
His approach blends analysis, storytelling, and strategy, balancing creativity and intuition to generate content that delivers tangible value.
