As agencies, we’re not strangers to the industry’s constant changes because of our field of knowledge. Communications itself is alive, receptive and evolving accordingly to the consumer active behavior. This blog has the purpose to allow brand managers or colleagues to read and comment about relevant subjects to this matter.
We often think that achieving great results in marketing requires large budgets and complex campaigns, but that’s not always true. Micro-campaigns are a powerful strategy
Data-driven marketing isn’t just a trend—it’s a necessity. Just like on the International Day for Disaster Risk Reduction, preventing errors is key to achieving success
The last quarter of the year, or Q4, is crucial for closing the financial and strategic year for brands. Consumer trends shift, seasonal campaigns take
In the current digital age, photo and video editing has become more accessible than ever, thanks to artificial intelligence (AI). AI-powered photo and video editors
In the last blog post, we discussed the evolution that has taken place in social media and concluded that, as a result, there have been
Society is not the same as it was a few years ago, it’s in a continuous evolution that is affected by several factors such as:
Josué González holds a degree in Social Psychology Josué has a strong curiosity for creativity and brand concepts. This passion has led him to develop expertise in content architecture, combining his background in psychology with the strategic creation of campaigns and communication.
At WRU, he has served as Social Strategy Director since 2021, implementing tactics that not only connect with audiences but also deliver on our clients’ objectives.
His approach blends analysis, storytelling, and strategy, balancing creativity and intuition to generate content that delivers tangible value.
