Every day, we are exposed to new brands entering the market, and they need to be recognized. People are used to “put a face” to a company, a product, a service. The process of immediate identification occurs through imagery, that is, its visual identity.

When we talk about branding creation, we’re not just referring to the logo or typography, but to the personality conveyed through color, stroke’s styling, and shapes that are formed. It’s important that our consumers recognize us quickly and that they can identify brand values and generate empathy with us through visual elements.

But how do we show the brand’s personality?

When starting a business, entrepreneurs must define not only the name but the mission and vision that will guide their company. Creating Brand values or the Brand’s promise of service basis that defines the potential customer experience, will help our target audience connect with us easily and will stablish the lifecycle between the brand and the consumer.

Here are some recommendations to generate Brand value through a strong personality:

1. Create a 5-adjective list that define your brand. Just like people, brands have a personality that’s often described with adjectives. Therefore, generating a adjective’s list that you want to relate with your brand is step one in creating a communication strategy the will encourage your target audience to speak positively about you.
2. Find the appropriate tone and manner for your brand. Part of the brand’s personality is the way it speaks. They communicate using suitable language that reinforces the adjectives that define them to maintain consistency.
3. Interact on the right channels. Once the brand’s values and personality are defined, it’s time to connect with the community. This can be achieved through two approaches:
   • Creative a digital presence only on social media platforms that align with your values and voice. For example, if your company doesn’t engage in B2C sales, marketplaces, product showcases, and content on platforms like TikTok or Instagram might not contribute to your purpose. Being on the right channels allows for more effective interaction with potential customers.
   • Develop outbound marketing strategies by targeting the specific platforms where your target audience is active, aiming to directly engage with them. In both cases, the importance of the first impression cannot be understated. Proper branding is the primary tool for generating expectations and leaving a good impression.
4. Seek opinions from other parties. Asking someone outside the project about how they would approach the creative piece you’re working on can be valuable in your creative process. They are not influenced by the ideas you’ve been working on, so they provide a fresh perspective. They might offer valuable insights for creating something different. Some ideas might seem absurd or not aligned with your initial vision, but this is where your creativity comes in – take interesting aspects and adapt them to fit your project.

Now that you understand that branding involves more than just typography, color, or photography, consider seeking help from experts like us to establish an appropriate and sustainable branding process. Remember, you can contact us through our WhatsApp line to request a meeting or listen to this and other topics on our We R Podcast.