As agencies, we’re not strangers to the industry’s constant changes because of our field of knowledge. Communications itself is alive, receptive and evolving accordingly to the consumer active behavior. This blog has the purpose to allow brand managers or colleagues to read and comment about relevant subjects to this matter.
A soulless strategy doesn’t sell: Why your brand needs purpose Your brand is already online. You’ve got a website, social media presence, and you’re investing
Everyone wants more clients. Nobody wants more drama. Yet most of the time, the two come together: more clients = more emails, more confusion, more
Fewer posts, stronger connections Everyone’s chasing the algorithm these days but where is it really taking us?Posting daily, uploading Reels, following trends… as if visibility
“I’m not a TikTok person.”“I don’t want to dance or do cringey lip syncs.”“That app is for kids.”Yep, we’ve heard it all. And maybe you’re
How many times have you felt someone was trying to sell you something, and your first instinct was to walk away? That happens because people
If your brand is getting fewer interactions on social media than that muted family group chat, let me tell you—it might not be the algorithm,
Josué González holds a degree in Social Psychology Josué has a strong curiosity for creativity and brand concepts. This passion has led him to develop expertise in content architecture, combining his background in psychology with the strategic creation of campaigns and communication.
At WRU, he has served as Social Strategy Director since 2021, implementing tactics that not only connect with audiences but also deliver on our clients’ objectives.
His approach blends analysis, storytelling, and strategy, balancing creativity and intuition to generate content that delivers tangible value.
