As agencies, we’re not strangers to the industry’s constant changes because of our field of knowledge. Communications itself is alive, receptive and evolving accordingly to the consumer active behavior. This blog has the purpose to allow brand managers or colleagues to read and comment about relevant subjects to this matter.
Thanks to the evolution of social media and all the changes that this provokes in the public that follows them, Influencer Marketing has become more
The evolution of communication, the launching of new spaces for interaction, a pandemic, among other reasons, have led social formats to evolve year after year.
UX design includes all aspects of interaction including appearance, usability, efficiency, and ease of learning, its goal is to create products or services that provide
Standing out in a digital environment is not an easy task, especially when there are over 6 billion Google searches conducted per day; that’s why
Identify the right moment when relying on an external team becomes necessary for strategic execution
Josué González holds a degree in Social Psychology Josué has a strong curiosity for creativity and brand concepts. This passion has led him to develop expertise in content architecture, combining his background in psychology with the strategic creation of campaigns and communication.
At WRU, he has served as Social Strategy Director since 2021, implementing tactics that not only connect with audiences but also deliver on our clients’ objectives.
His approach blends analysis, storytelling, and strategy, balancing creativity and intuition to generate content that delivers tangible value.
