Creative
The relevance of Packaging
A packaging development combines selling, positioning and graphic design strategies to build interest in your potential customers.
June 28, 2023
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As agencies, we’re not strangers to the industry’s constant changes because of our field of knowledge. Communications itself is alive, receptive and evolving accordingly to the consumer active behavior. This blog has the purpose to allow brand managers or colleagues to read and comment about relevant subjects to this matter.
A packaging development combines selling, positioning and graphic design strategies to build interest in your potential customers.
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Josué González holds a degree in Social Psychology Josué has a strong curiosity for creativity and brand concepts. This passion has led him to develop expertise in content architecture, combining his background in psychology with the strategic creation of campaigns and communication.
At WRU, he has served as Social Strategy Director since 2021, implementing tactics that not only connect with audiences but also deliver on our clients’ objectives.
His approach blends analysis, storytelling, and strategy, balancing creativity and intuition to generate content that delivers tangible value.